Let’s Work Together
C-Level Expertise Without A Full-Time Hire
Get the competitive edge of a full-time Chief Marketing Officer, Sales Officer, or Operating Officer without committing to a full-time hire. We build the plane while flying it, helping you direct your team and teaching them how to manage and execute strategic sales and marketing plans themselves. I don’t just teach you how to guide your squad strategically; I’m also in the trenches with you in execution.
Fractional services are $3000 per month- minimum 6-month commitment. Book a Discovery Call with me to get started.
Business Education In A Group Setting
If you’re not quite ready to commit to consulting services, you can give the Barrel 2 Business Group a test drive. My lowest price point option - a great starter tool, jam-packed with 4 years of recorded content to reference when starting your strategic business journey. We meet live once a month, all other content is recorded and uploaded to the learning library.
Only $79.99 monthly for your entire beverage team. No contracts- come and go as you please.
Learn On Your Terms
Choose your business adventure with the Not Your Hobby Marketing Online Library of Courses. Hosted on the Mighty Networks software platform with a mobile app companion for learning on the go. Choose from sales-focused courses or full-blown marketing plan courses. Courses vary in time and price - ranging from quick 60-minute hits for as low as $18 to 4-hour classes at $499.
Profitable Quick Hits
It’s back! I’ve brought back my Hourly Consulting Services. Each session is $150 per hour. Schedule whenever you like. Ask me whatever you want to. No commitments, no contracts, no BS. Like having an industry expert on speed dial.
Help When You Really Need It
Like having an expert on speed dial. No service contract. Flat price - banked consulting hours to use whenever you need me. Hours never expire; you can always re-up them if you need more time. This is not fully customized consulting; it’s more ad-hoc, session-by-session assistance.
NOW only $500 for 4 hours of live coaching- that One FREE Bonus Hour when you bundle!
The Real Deal
Full-time strategic business consulting is the most effective way to leverage my expertise. If you need help finding direction for your business, increasing sales, improving marketing, organizing distribution, or managing team efficiency, this program is right for you. Weekly consulting calls, monthly management reviews, quarterly ownership debriefs, unlimited deliverables, and limitless results.
Programs begin at $2500 per month, with a minimum 6-month contract. Book a Discovery Call with me to get started.
Dip Your Toes Into Strategic Consulting
Bi-monthly live consulting meetings, actionable deliverables, customized goal-setting sessions, and advice between meetings. This is the diet version of my strategic consulting services. If you need unique solutions for your craft business but lack time or budget, this program is right for you.
PT Consulting is $1500 monthly, with a minimum 6-month contract. To get started, book a Discovery Call with me.
Build Your Own Team Workshop
Are you in a hurry? Do you need specialized instruction fast? I’ve got you. We work together to set customized learning goals for you and your team, and then I build a boot camp-style webinar or series for you. It's pretty simple and efficient.
Custom workshops start at $2000. To get started, book a Discovery Call with me.
Put An End To The Social Media Struggle
Sometimes, you need someone to do it for you. If you’re short on time, budget, and marketing staff to manage your social media channels, let me take the load off your plate. There’s a catch—you still have to supply the photos and videos, but I will roll out a monthly content strategy for you, schedule all your posts, write your captions (with hashtags and CTAs), and monitor your metrics.
Services are $599 monthly- minimum 3-month commitment. Book a Discovery Call with me to get started.
Agency Service Without The Scary Price
Monthly marketing analytic reports and suggestions for your campaigns. If you’re curious about how your marketing is performing or if it’s resonating with your audience, this service is right for you. Includes monthly analysis of your website, social channels, email, ad campaigns, and optimization advice.
Services are $349 monthly, with a minimum 3-month commitment. To get started, book a Discovery Call with me.
Avoid Digital Advertising Overwhelm
Digital ads can be exhausting. These days, they are 100% necessary to keep your brand relevant, but it’s a steep learning curve. It's a good thing I’ve been doing them for almost a decade. Let me take the reigns and build out a strategic digital ad campaign for your brand, execute your plan, and report back with your metrics. Easy peasy.
Services are $349 monthly- minimum 3-month commitment. Book a Discovery Call with me to get started.
SE-What?
Search Engine Optimization or SEM (Search Engine Marketing) is probably not even on your radar, but it should be if you're running a brick-and-mortar business. There's no better way to boost visibility for your taproom than optimizing your Local Online Presence. This is very high-level marketing stuff, folks- let me do it for you!
SEO Services are $249 per month, with a minimum 3-month commitment. Book a Discovery Call with me to get started.
Get The Word Out
Do you have an extensive rebrand or particular product rollout around the corner? Consider leveraging a consultant to help you navigate the product launch process: weekly calls, limitless deliverables, advice between sessions, and access to my extensive professional network.
Services are $900 monthly- minimum 6-month commitment. Book a call with me to get started.
I believe
That the size of your checkbook doesn’t dictate your success in the craft beverage market
That there’s always a workaround to every problem
That repeatable processes are the key to brand longevity
That selling with purpose always leads to more profits
That systematizing your business plans will reduce your entrepreneurial stress levels
That strategic business planning will provide you with a clear path to profitability
That selling should be like matchmaking
That marketing should have a clear purpose and specific goals
That profitable distributor relationships are hard, but not impossible
That strategic business systems save you time, money, and effort
I want you to
Not get discouraged by how many new brands enter our market each year
Not worry about how much money macro brands have in their marketing budgets
Have a clear picture of how you will increase sales every year
Have set yourself up for success with solid planning and repeatable processes
Take things off your plate instead of adding to it
I’m Julie Rhodes
A strategic beverage business consultant and I can help you avoid Stagnant Sales - that awful tipping point where brands begin to lose their initial mojo, feel lost in the crowd, and need to rethink how to sell and market their products.
Using my proprietary ABV Path to Strategic Profitability method, we learn how to work smarter, instead of working harder.
I’m here to help you take things off your plate, not add to it.
There is a cure for Stagnant Sales
it’s that tipping point that craft brands hit when the honeymoon period of rapid growth begins to go stagnant and incremental sales seem harder to come by. Every brand experiences this, it’s the natural course of a product life cycle, but that doesn’t mean we can’t do something about it.
There’s nothing wrong with your brand or your business, the problem lies with the system.
There are over 22,000 craft beverage brands for sale in the retail space. The number of licensed retail accounts in the US has dropped to levels that we haven’t seen since 2010. The number of beverage distributors in the US has been reduced by over 60% since the 1990s. What does all of this mean for craft beverage makers? There are more brands, less market share, and fewer wholesaler choices than ever before in the history of legal alcohol production.
Our marketplace maze is causing “purchase decision burn out,” making it harder for craft beverage brands to continue adding incremental revenue.
Previous selling and marketing techniques designed for our old marketplace won’t work anymore.
We have to flip the script in order to survive these new dynamic market conditions.
Brands must be marketed and sold with clear purpose and strong brand stories.
We have to differentiate ourselves from the competition.
We need to optimize our marketing tactics.
And we have to keep our brands top of mind with our distributor partners.
Strategic business planning can weather any market conditions.
With purposeful selling techniques, optimized marketing tactics, and strategic retail planning, we will identify and pursue your path to profitability together, no matter your production size or resource limitations, so that you can continue to create profits from your passion.
Strategic advice and educational materials from Not Your Hobby Marketing Solutions will help you craft better business practices that can remedy Stagnant Sales.
Proprietary business plans and repeatable processes will allow your craft brand to easily navigate our marketplace maze and account for future pivots as your brand grows and conditions evolve.
Tapping into my expertise will give you the clarity and confidence you need in your business plans to rise above the noise.
I help Small But Mighty craft beverage brands avoid Stagnant Sales, so you can keep your tanks full, your doors wide open, and your passion fermenting.
Welcome to Strategic Profitability
The goal of this method is to get your brand set up with the knowledge and systems necessary to build a more profitable craft beverage business for the long term and differentiate your brand in an ultra-competitive marketplace.
I’m not here to “fix” you, your systems, or your teams.
I’m here to streamline and optimize your existing organization, plus guide you on how to keep growing for the long term.
The ABV (Analysis, Blueprint, Validation) Path to Strategic Profitability system is guided by data, so there’s no guesswork in identifying the sales and marketing techniques that work best for your unique craft brand.
Whether you choose one of my online courses, join my group coaching program or sign up for one on one coaching, you will learn how to apply the ABV Path to Strategic Profitability.
ABV Path to Profitability
It’s the methodology I use for all my client partners.
It shows you how to achieve Strategic Profitability for your craft beverage business through data analysis, strategic planning, and intentional execution.
It eliminates haphazard selling.
It takes the guesswork out of your digital marketing tactics.
It helps you avoid weak distributor relationships.
