I’m Julie Rhodes
A strategic beverage business consultant and I can help you avoid Stagnant Sales - that awful tipping point where brands begin to lose their initial mojo, feel lost in the crowd, and need to rethink how to sell and market their products.
Using my proprietary ABV Path to Strategic Profitability method, we learn how to work smarter, instead of working harder.
I’m here to help you take things off your plate, not add to it.
Ways We Can Work Together
I believe
That the size of your checkbook doesn’t dictate your success in the craft beverage market
That there’s always a workaround to every problem
That repeatable processes are the key to brand longevity
That selling with purpose always leads to more profits
That systematizing your business plans will reduce your entrepreneurial stress levels
That strategic business planning will provide you with a clear path to profitability
That selling should be like matchmaking
That marketing should have a clear purpose and specific goals
That profitable distributor relationships are hard, but not impossible
That strategic business systems save you time, money, and effort
I want you to
Not get discouraged by how many new brands enter our market each year
Not worry about how much money macro brands have in their marketing budgets
Have a clear picture of how you will increase sales every year
Have set yourself up for success with solid planning and repeatable processes
Take things off your plate instead of adding to it
There is a cure for Stagnant Sales
it’s that tipping point that craft brands hit when the honeymoon period of rapid growth begins to go stagnant and incremental sales seem harder to come by. Every brand experiences this, it’s the natural course of a product life cycle, but that doesn’t mean we can’t do something about it.
There’s nothing wrong with your brand or your business, the problem lies with the system.
There were over 200,000 new labels approvals granted by the TTB in 2022. The number of licensed retail accounts in the US has dropped to levels that we haven’t seen since 2010. The number of beverage distributors in the US has been reduced by over 60% since the 1990s. What does all of this mean for craft beverage makers? There are more brands, less market share, and fewer wholesaler choices than ever before in the history of legal alcohol production.
Our marketplace maze is causing “purchase decision burn out,” making it harder for craft beverage brands to continue adding incremental revenue.
Previous selling and marketing techniques designed for our old marketplace won’t work anymore.
We have to flip the script in order to survive these new dynamic market conditions.
Brands must be marketed and sold with clear purpose and strong brand stories.
We have to differentiate ourselves from the competition.
We need to optimize our marketing tactics.
And we have to keep our brands top of mind with our distributor partners.
Strategic business planning can weather any market conditions.
With purposeful selling techniques, optimized marketing tactics, and strategic retail planning, we will identify and pursue your path to profitability together, no matter your production size or resource limitations, so that you can continue to create profits from your passion.
Strategic advice and educational materials from Not Your Hobby Marketing Solutions will help you craft better business practices that can remedy Stagnant Sales.
Proprietary business plans and repeatable processes will allow your craft brand to easily navigate our marketplace maze and account for future pivots as your brand grows and conditions evolve.
Tapping into my expertise will give you the clarity and confidence you need in your business plans to rise above the noise.
I help Small But Mighty craft beverage brands avoid Stagnant Sales, so you can keep your tanks full, your doors wide open, and your passion fermenting.
Welcome to Strategic Profitability
The goal of this method is to get your brand set up with the knowledge and systems necessary to build a more profitable craft beverage business for the long term and differentiate your brand in an ultra-competitive marketplace.
I’m not here to “fix” you, your systems, or your teams.
I’m here to streamline and optimize your existing organization, plus guide you on how to keep growing for the long term.
The ABV (Analysis, Blueprint, Validation) Path to Strategic Profitability system is guided by data, so there’s no guesswork in identifying the sales and marketing techniques that work best for your unique craft brand.
Whether you choose one of my online courses, join my group coaching program or sign up for one on one coaching, you will learn how to apply the ABV Path to Strategic Profitability.
Buy A Digital Course
If you prefer a hands-off, learn at your own pace type of scenario, then browse my digital library of online courses. There are over 16 courses to choose from, covering a ton of topics related to offsite beverage sales, digital marketing tactics, and distribution management.
Every course comes with lifetime access, a mobile app companion, and deliverable planning tools.
Barrel 2 Business (b2b) Group Coaching
If you prefer a more customized learning experience but are not quite ready for one on one coaching, then consider joining my group coaching program.
Monthly live coaching & interviews with industry professionals, recordings of all sessions, deliverable planning tools, and a community forum where we harness the power of groupthink to learn from each other’s experiences.
Strategic Consulting
For craft beverage brands that want customized strategic advice about how to find their own Path to Strategic Profitability. These are fully customized programs for your unique brand.
Weekly video conference sessions with recordings provided, direct messaging capabilities, unlimited team members, data analysis, customized strategic business planning, assistance with national accounts and distributor partners.