Smart Sales Strategies - Digital course

Fundamental craft beverage sales skills vital to selling in today’s competitive market. Over 6 hours of recorded training materials, plus bonus tools and downloads to help you sell more liquid.

Topics Covered: Organization, Motivation, Productivity, Your buyer’s purchase journey, Creating sales goals, Creating sales plans, Route Planning, Account Management, Prospecting, Nurturing your Key Accounts, Real world selling techniques, Dealing with objections, Negotiating, and Diversity

Bonus Tools: Craft Beverage Business Glossary, Profit Margin Analysis Spreadsheet, Time Blocking Template, Buyer Persona Worksheet, Sample Account Visit Log

$199.00

Roadmap to 30% Growth - Digital course

Learn 3 creative techniques for giving your beverage sales a quick burst of life. The key is to work smarter, not harder than your competition.

Mini-course: less than 3 hours to master all concepts

$49.99

Sales Team Management - Digital Course

6 weeks of actionable outside sales team management strategies that will teach you how to monitor your team’s performance, keep them organized and motivated, and how to coach your sales reps to their full potential. Over 16 hours of recorded training sessions, weekly instructional emails, direct support from myself, and additional recommended resources to continue your management education.

Learn at your own pace, reach out to me for direct assistance, and continue your journey with my proprietary tools and recommended resources.

Topics include: Creating sales goals, Monitoring your team’s performance, Communication best practices, Onboarding new sales reps, Hard truths of management, Habits of great leaders, Motivation & Morale, Using data to boost sales, Time management, Coaching your team, Utilizing sales enablement, and Creating a “Go To Market Strategy” for your brand

$349.00

Batch Planning Your Craft Beverage Social Media - Digital Course

Learn how to create a month’s worth of social media content for your craft beverage business. Not kidding. Cut the overwhelm of planning, creating, organizing and posting your social media content by learning to batch plan your posts. I walk you through each step and give you tools to assist with your organization. Rinse and repeat every month for a low stress approach to branded social media marketing.

Mini-course: less than 4 hours to master all concepts

$49.99

Distributor Management - Digital Course

You make the leap to partner with a beverage distributor and leave self-distro behind, but now what? How do you keep your brand top of mind with your wholesaler? Consider this your instruction manual for building a more profitable relationship with your distribution partner. After successfully managing over 16 different wholesalers in 6 different states, I’ve learn a thing or two about how to efficiently work distributors to maintain mind share for your brand, increase retail sales, and make the most of your distributor’s resources.

Topics Include: How to run a successful ABP meeting, Understanding the distributor business model, Creating sales plans with your distributor, Communication best practices, Becoming a brand expert, Essential meetings, Working with your distributor sales team, Talk like a wholesaler, Managing inventory & launching new SKUs, Selling in various market segments, and Best practices directly from beer wholesaler market research.

$399.00

Crafting A Marketing Plan - Digital Course

Feeling overwhelmed by your beverage marketing? You’re not alone. Marketing is confusing, time consuming, and hard to measure, but don’t despair, I can teach you how to unlock the secrets of an effective marketing plan for your craft beverage business. Avoid expensive agencies and keep your marketing in-house by teaching yourself the fundamental principles of beverage marketing from an industry insider that speaks your language.

Over 4 hours of beverage marketing education, plus you also get access to my stash of proprietary bonus tools to make your brewery marketing job easier, and direct support from myself if you run into any specific situations that you need to troubleshoot. Walk away with a complete Marketing Plan for your unique brand.

Topics Include: Marketing 101, Creating Your Marketing Goals, Know Your Target Audience, Know Your Competition, Plan Your Marketing Strategies, Pick Your Marketing Channels, Setting Your Marketing Budget, Tracking Your Progress

$449.00

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