Frequently Asked Questions
Do online courses really teach people anything?
Studies show that most people do benefit from online educational programs. When you have the flexibility to learn things on your own time and in your own environment, you tend to retain information just as well as the traditional classroom method.
I hate consultants
Yeah, I know, I’m used to that. Here’s the thing, if I could avoid confusion by using the word coach or mentor instead of consultant I would, but usually those are volunteer positions. Plus people usually understand exactly what a consultant does, so here we are. I’m not evil, I promise, ask my clients.
You’re the first person I’ve seen that offers business skill training for the beer community, so I wasn’t prepared to spend part of my budget on training.
Most of my programs have flexible payment options for those that have not budgeted for training this year, but still would like some help. If you need short term, super fast assistance, I do offer hourly consulting services for a quick fix solution. You’re also not the first person to say this. It’s worth every penny in spades.
Do you have a refund policy?
Refunds are given for any program or package on a case by case basis. Please contact me to discuss, but remember, training is subjective. I can teach you all the things in the world about business, but unless you apply the strategies, you will never see any change.
What does customized consulting look like?
It depends on your team, but that’s the purpose of having a Discovery Call with you, so that I can pinpoint what your team needs. There’s no point in paying for something that you don’t need. I build customized educational programs for brewery teams from the ground up, so every package precisely reflects what will take your team to the next level. I have a specific intake process that defines where your team needs the most help.
What does hourly consulting look like?
It’s pretty simple. If you know that you need help with some very specific questions about your unique brewery situation, you would probably benefit most from my hourly consulting services. This is a quick, short term solution that gets you the help you need fast without sacrificing quality. You book some consulting time with me (you can do that by clicking HERE), come up with a list of questions for me to answer about sales or marketing or management or your distributor, we jump on a video conference, you get the answers you need plus probably more, I send you a recording of the session for your records, you take action, and then you sell more beer. It’s a win-win.
I’m all the way across the country from you, does that matter?
No. I use technology to its full extent. I work with breweries all across the US and Canada. With the power of the interwebs, we can chat about your training needs, hold live classes, sign digital contracts, and you can make electronic payments through my secure online server.
I don’t understand what you do.
Understandable, my business model is fairly new. After being on the business side of the beer industry for over a decade, I realized that no one was out there teaching this stuff to the breweries that need it the most, so I decided to take action. For years my industry friends hit me up for advice on all kinds of beer business related things, so now I teach it. I’ve done a ton of this stuff for years and it’s not serving anyone by being cooped up in my brain, so I’ve made it my mission to share the knowledge I have with my beverage community so that you can sell more liquid, even if you don’t have all the fancy resources afforded to big production houses. Business training for beverage companies should be accessible to everyone that wants it.
Who are your programs for?
Any growing craft brewery, craft cider company, seltzer or RTD brand, CBD beverage, NA beverage, or craft spirits brand that wants a better way to tackle our ultra competitive market head on, without having the luxury of a huge advertising budget or an army of sales reps or multiple distributors across state lines. Basically any growing organization that wants to be strategic with their business plans.
How do I know that I can trust your expertise?
Common question. I usually only provide personal references to perspective consulting clients. For a list of brands that I have worked with, as well as my professional designations and memberships, please reference my home page.