Which Social Media Channels Are Worth Your Time in 2025?

Discover the best social media platforms for craft beverage brands in 2025. Learn where to focus your marketing efforts for maximum engagement and sales.

beer, craft beverage, ciderJulie RhodesMarch 15, 2025marketing, beverage marketing, social mediaComment

The 420 Challenge

Julie RhodesAugust 18, 2023Comment

It's not you, it's the market

Julie RhodesAugust 18, 2023Comment

Rate Of Sale Is The New Little Black Dress

Julie RhodesAugust 18, 2023Not Your Hobby MarketingComment

Case Study: FH Beerworks

Case study: FH Beerworks - a summary of my work with a small craft brewery in Colorado Springs and how we increased their beverage sales, optimized their beverage marketing and created strategic plans to continue their growth for the long term

beer, craft beverageJulie RhodesDecember 2, 2021beer, craft beer, case study Comment

Non-Production Books for Craft Beverage Professionals

Boost your knowledge during the off-peak sales season with books about business, leadership, communication, and inclusivity. Digging into books outside of beverage production can help you level up your personal and professional development game.

craft beverageJulie RhodesDecember 2, 2021beer, wine, craft beer, craft spirits, cider, craft beverage industry, booksComment

What This Empty Box of Rolls Can Teach You About Beverage Sales

What this empty box of rolls can teach you about craft beverage sales and marketing tactics.

Olympics, Elephants and Beverage Distribution

A come from behind medal finish, the elephant in the room, and beverage distributor consolidation. What lies ahead for beer, wine, cider, and craft spirits brands in the wholesale channel.

Julie RhodesAugust 9, 2021beer, craft beer, cider, craft spirits, wine, distributionComment

Your Sales Team Needs Help

Your beverage sales team is not okay and they might be afraid to ask for help. It’s time for you to step in and make sure they are mentally sound and have what they need to grow your brand.

beer, cider, craft beverage, spirits, wineJulie RhodesMay 17, 2021salesComment

Old Dogs, New Tricks: How Wholesale Sales Have Changed

How beverage sales in the wholesale channel have changed over the past decade

beer, cider, craft beverage, spirits, wineJulie RhodesJanuary 25, 2021Not Your Hobby Marketing Solutionsbeer sales, sales, wholesaleComment

4 Budget-Friendly Ways for Craft Beverage Brands to Use Content Marketing

Learn 4 budget-friendly strategies for using content marketing for your craft beverage brand

wine, spirits, craft beverage, cider, beerJulie RhodesSeptember 17, 2020Not Your Hobby Marketing SolutionsmarketingComment

Want more beverage sales? Be like Obi-Wan Kenobi

If you want to increase your craft beverage sales, you need to start channeling your inner Yoda and Obi-Wan Kenobi. Learn to master the art of storytelling in your craft beverage sales.

beer, cider, craft beverage, spirits, wineJulie RhodesAugust 17, 2020Not Your Hobby Marketing SolutionssalesComment

Harnessing the Power of Emotion in Sales & Marketing

Improve your craft beverage sales and marketing tactics with verbiage and imagery that evokes emotion. Consumers buy transformations, they don’t buy physical beverage products.

beer, cider, craft beverage, spirits, wineJulie RhodesJuly 31, 2020Not Your Hobby Marketing Solutionsmarketing, salesComment

You Have to Give What You Want to Get

It’s time to get your hands dirty and reap the rewards of hard work. The craft beverage market is extremely challenging right now. The only way that you will survive is if you take on the mantra of “give what you want to get.”

beer, cider, craft beverage, spirits, wineJulie RhodesJuly 20, 2020Not Your Hobby Marketing Solutionssales, marketing, distributionComment

Turning Your Instagram Posts Into Dollars

If you’re running a craft beverage business, Instagram marketing is essential, but posting content shouldn’t just be about blasting fans with brand noise, it should be about generating sales.

beer, cider, craft beverage, spirits, wineJulie RhodesJuly 17, 2020Not Your Hobby Marketing Solutionssocial media, marketingComment

Before you break into the Elaine Benes dance...

Before you break out into a happy dance, let’s talk about reopening under new restrictions and new beer market conditions

beerJulie RhodesMay 27, 2020beer, craft beerComment

Step out of your comfort zone

Julie RhodesMarch 6, 2020Comment

You down with PLC?

I’m not analyzing the 1991 song here, I’m talking about Product Life Cycle and why it’s relevant to your brewery marketing activities

beerJulie RhodesFebruary 12, 2020beer marketing, beer, craft beerComment

Marketing vs Sales: Where should I focus?

If my funds, time, and effort are limited, should I focus on marketing or sales to promote my brewery? Let’s find out together.

beerJulie RhodesFebruary 10, 2020beer marketing, beer sales, craft beer, beerComment

Why People Buy Stuff

People buy things with emotion and qualify it with logic, so how does that apply to craft beer?

beerJulie RhodesJanuary 30, 2020beer sales, craft beer, beerComment

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